How To: Write Link Text That Makes Sense

Summary

Learn how to write link text that tells people where a link goes, instead of "click here" or a long web address.

Body

Learn how to write links that make sense on their own, so everyone knows where a link goes before they select it.

NCU follows WCAG 2.1 Level AA, the same standard used in Accessible Forms Guidelines.

Why it matters

Screen reader users often pull up a list of every link on a page. A list full of “click here” or long web addresses tells them nothing.

Instead of
Write
Click here to see the schedule
See the fall exam schedule
https://www.northcentral.edu/policy/email/
Read the E-mail and Mass Communications policy
Click here for your receipt
Download your receipt

How to add a link to text

1

Select the words

Highlight the words that describe where the link goes.

2

Insert the link

Press Ctrl + K (Command + K on Mac), paste the address, and select OK or Insert.

Tips

  • Say what's there or what will happen, like “Download the form.”
  • If a link opens a file, say so: “Budget template (Excel).”
  • Don't use the same link text for links that go to different places.

Quick check

  • ☐ No “click here,” “here,” or “read more” links.
  • ☐ No bare web addresses in the text, except short ones people might type.
  • ☐ Each link still makes sense if you read it alone.

Get help

Questions? Submit a request through Operating System or Software Support, call the IT Service Desk at 612.343.4170, or visit Miller Hall 226.

Related articles

How To: Use Headings in Documents and EmailsHow To: Add Alt Text to ImagesHow To: Use Color and Contrast So Everyone Can Read ItHow To: Use the Accessibility Checker in Microsoft 365Accessible Forms Guidelines

Details

Details

Article ID: 165323
Created
Mon 10/19/26 1:14 PM
Modified
Mon 10/19/26 1:16 PM
Audience
Employees
Students